"Don't promise what you can't deliver"
The Agency specializes in fashion, lifestyle, culture and similar market branches. We analyze, create strategic public identities for brands and provide a broad and uniform spectrum of services in the areas of international public relations, brand management, marketing and communication. Our five-headed core team works to support and advise international clients with head offices in Brazil, Germany, England, Switzerland, the Netherlands and the U.S. Within the German-speaking countries every type of media is covered. Throughout Europe the Agency works with the trade press relevant to our clients' products. And worldwide we work with speciality trade correspondents in Asia, Brazil and the U.S.
The Agency is located in the "Sternhaus" building at Kaiserswerther Strasse 115, door to door with international brands and agencies.
Zitat 1 EN
"Strong and permanent extension of our brand name in just two years, including extensive premium results which far exceed our high expectations."
FLORIS VAN BOMMEL
Marketing & Design Schoenfabriek Wed. J.P. van Bommel B.V.
Zitat 4 EN
"Though sneakers aren’t a daily topic in consumer press, Roland Hoffmann PR generates first-class coverage beyond typical sneaker context. We also very much appreciate numerous family portraits in A-media…"
Managing Director KangaROOS, Bernd Hummel Holding GmbH
Zitat 6 EN
"The machine behind our sales department! Within two years we had to reposition our sales team to absorb the gained brand awareness."
REYNIER VAN BOMMEL
CEO Schoenfabriek Wed. J.P. van Bommel B.V.
Zitat 7 EN
"The change to the PR manufactory of Roland Hoffmann was absolutely worth it: quality and quantity of our clippings are constantly increasing. We are extremely content."
Managing und Creative Director flip*flop
Integrated and comprehensive: advice, planning and the realization of those plans. All steps taken are in accordance with core brand strengths. We ensure the 'soul' is felt in every aspect. Our range of services includes:
- Blogger relations
- Influencer relations
- International press relations
- PR for companies, products and personalities
- Press trips world-wide
- Event PR
- PR sponsorships
- Cooperative work in editing/revision
- PR editing/revision
- Social Media
- PR marketing concepts
- PR shootings/Art Direction
- Brand management
- Human Relations
- Media planning
- Head of own agency for public relations, brand management, marketing and communication.
- Systemic Business Coach / Steinbeis University Berlin (since 2015).
1986 to 2006
- Training as tailor for industrial clothing for CERRUTTI.
- Assistant to the Managing Director, ANENA SHOES & CHANEL Boutique.
- Sales ISSEY MIYAKE, Germany, Switzerland, Austria, Scandinavia.
- PR consultant for premium brands, VIP events, PR editing/revision, media consultancy. MHC PR & Werbung.
- Senior PR consultant (head of section) for lifestyle brands, associations and events.
- Head of international PR for GDS. PR editing/revision for tradeshows, CEOs & board members. Messe Duesseldorf.
1991 to 1996
- Graduate degree in clothing technology (Dipl.Ing.) including sociology of fashion, fashion photography and industrial psychology.